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PRIVACY POLICY

Last Updated: [15-09-2026]

At YJ (Yatijame), we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, create an account, contact us, or otherwise interact with YJ.

By using our website or purchasing from us, you agree to the practices described in this Privacy Policy.

1. ABOUT YJ

YJ (Yatijame) is a fashion brand focused on thoughtfully designed clothing, natural fabrics, timeless design, and a considered approach to modern fashion.

For the purposes of this Privacy Policy, “YJ,” “Yatijame,” “we,” “us,” or “our” refers to YJ (Yatijame) and its website and related services.

2. INFORMATION WE COLLECT

We may collect different types of information depending on how you interact with us.

Information you provide directly

When you place an order, contact us, subscribe to our communications, or use certain features of our website, you may provide information such as:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Delivery information

  • Order and purchase details

  • Account information

  • Customer service communications

  • Feedback, reviews, or other information you voluntarily provide

Payment information

When you make a purchase, your payment may be processed through a third-party payment service provider.

We generally do not store your complete credit card, debit card, UPI, or other payment credentials on our own servers. Payment information is handled by the relevant payment provider according to its own privacy and security practices.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Time spent on our website

  • Referring website or source

  • Website interactions

  • Approximate location derived from technical information

This information helps us understand how visitors use our website and improve our services.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect to:

  • Process and fulfil your orders

  • Process payments

  • Arrange shipping and delivery

  • Provide customer support

  • Communicate with you about your orders

  • Respond to questions, requests, or complaints

  • Improve our website, products, and customer experience

  • Understand how customers interact with our website

  • Prevent fraud, misuse, and security issues

  • Maintain and improve website functionality

  • Send marketing communications where permitted and where you have provided appropriate consent

  • Conduct business, analytics, and internal operations

  • Comply with applicable laws and legal obligations

We only use personal information for legitimate business purposes and in accordance with applicable law.

4. MARKETING COMMUNICATIONS

If you choose to subscribe to YJ communications, we may send you information about:

  • New collections

  • Product launches

  • Special releases

  • Brand stories

  • Events

  • Updates

  • Offers or promotions

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or by contacting us.

Please note that even if you opt out of marketing communications, we may still send essential communications relating to your orders, purchases, accounts, or other transactions.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to improve your browsing experience and understand how our website is used.

Cookies may help us:

  • Remember your preferences

  • Keep items in your shopping cart

  • Understand website traffic and usage

  • Improve website performance

  • Provide relevant content

  • Measure the effectiveness of marketing activities

Some cookies may be placed by third-party services that operate on our behalf.

You may be able to manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

6. THIRD-PARTY SERVICE PROVIDERS

We may work with trusted third-party service providers to operate our business and provide services to you.

These may include providers for:

  • Payment processing

  • Shipping and delivery

  • Website hosting

  • Website analytics

  • Customer support

  • Marketing and communications

  • Fraud prevention

  • Technology and website functionality

These service providers may have access to certain personal information only to the extent reasonably necessary to perform services on our behalf.

We do not authorise our service providers to use your information for purposes unrelated to the services they provide to us, subject to their own applicable privacy policies and legal obligations.

7. DATA SHARING

We do not sell your personal information.

We may share information when reasonably necessary with:

  • Service providers helping us operate our business

  • Payment processors

  • Logistics and delivery partners

  • Technology and hosting providers

  • Analytics and marketing service providers

  • Professional advisers

  • Government authorities or law-enforcement agencies where required by law

  • Other parties where necessary to protect our rights, customers, website, or business

We only seek to share information that is reasonably necessary for the relevant purpose.

8. INTERNATIONAL DATA TRANSFERS

Some of our service providers may operate outside India. As a result, your information may be processed or stored in countries other than the country in which you live.

Where this occurs, we take reasonable steps to ensure that personal information is handled in accordance with applicable privacy and data-protection requirements.

9. DATA SECURITY

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

You should also take reasonable steps to protect your account and personal information, including keeping passwords and account credentials confidential.

10. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Processing and maintaining records of transactions

  • Providing customer service

  • Meeting legal, accounting, tax, or regulatory requirements

  • Resolving disputes

  • Preventing fraud or misuse

  • Enforcing our agreements

When personal information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

11. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have rights relating to your personal information, which may include the right to:

  • Request access to certain personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information where legally permitted

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Raise concerns about how your personal information is handled

To exercise an applicable right, you may contact us using the details provided below.

We may need to verify your identity before processing certain requests.

12. CHILDREN'S PRIVACY

Our website and services are not intended to knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information inappropriately, please contact us so that we can take appropriate action.

13. THIRD-PARTY LINKS

Our website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party services you choose to use.

14. SOCIAL MEDIA

YJ may maintain accounts or profiles on third-party social media platforms.

If you interact with us through these platforms, your information may also be subject to the privacy policies and terms of those platforms.

We encourage you to review the relevant platform's privacy policy to understand how your information is collected and used.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this policy.

We encourage you to review this page periodically to stay informed about how we protect your information.

16. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or how YJ handles your personal information, please contact us:

YJ (Yatijame)

Email: [yatijameofficial@gmail.com]

Website: [yatijame.com]

Address: [Registered Business Address]

We will make reasonable efforts to respond to privacy-related requests within the time required under applicable law.

© YJ (Yatijame). All rights reserved.